By Michael Sims
This publication presents advertising, advertisements, and branding pros with the last word consultant on easy methods to deal with a brand new account and the way to effectively retain latest money owed. it's a useful guide that lays out directions, suggestions, and methods for professionals looking to maintain their consumers chuffed.
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Additional info for Agency Account Handling: Avoiding Blood, Sweat and Tears
It will give you a good insight into what working there would be like. ) Conﬁrm salary package elements once you get more serious. ž ž HOW AGENCIES COULD IMPROVE THEIR INTERVIEW PROCESS The reality of the marketplace dictates that there are not enough skilled, experienced account handlers for the number of positions available. Having said that, agencies still have not really caught on to smartening up their act when it comes to the recruitment process. There are still too many stories of missed interviews, job offers without budget sign-off and egotistical interviewing.
Practise your technique on a colleague. 21 STARTING TO WORK WITH A NEW CLIENT TEAM CHAPTER 2 ........................ STARTING TO WORK WITH A NEW CLIENT TEAM In this chapter you will learn about: ž How the agency can ease the induction process. ž Starting off on the right foot. ž Doing your homework on the client. ž Getting organized. ž How you can help your team and client work with you more effectively. Y our working life is about to take a new turn, whether you are the employer or the newcomer.
If you are aware that another interviewer is asking an unacceptable question, you need to intervene, or if there is no opportunity until the end, apologize then and reassure the candidate that the answer will not inﬂuence any decision making. Examples of unacceptable questions: ž ž Are you single or married? Are you pregnant or intending to become pregnant? 20 CHOOSING AN AGENCY ............................................................................................................ ž ž Who stays at home when the kids are ill?
Agency Account Handling: Avoiding Blood, Sweat and Tears by Michael Sims