By Joe Vitale
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7. Love low prices and dislike economy. 8. Glorify the past and discount the future. That list is worth memorizing. Chew on it. It holds secret power. For example, number 7 says that people in general will love a low price and dislike economy. Goode's research proves that statement to be true. But how can you use it to your advantage? By remembering it when you write your ads. Since price is going to be at least the second thing people will want to know--the first is what you have for them--state a price that sounds like a bargain.
What would you tell them? These questions by themselves form a complete Testimonial-Gathering System that will make tens of thousands of additional dollars in added profits for your business each year - once you deploy the system. You can take these same questions and plug in the name of the product, service or overall business you are promoting. You’ll find you get amazing results when you do! What I’ve found: By planning questions and recording and then transcribing the interview, I can extract much better information about what the customers like and don’t like - and I get much more specific testimonials.
Step two is illustrate it. Pretty simple dance routine, right? Yet you can use this method to write ANY type of nonfiction---whether it's your life story, a school paper, an executive brief, or a full length scholarly book. (Actually, the scholars sorely need this method. ) I was reminded of this method while reading a book from the 1940's. I noticed that throughout the book the author would make a statement and then illustrate it with a story. The more I thought about it, I felt this was the easiest way to write anything.
Advanced Hypnotic Writing by Joe Vitale